For dlr marketing clients, it all begins with honing an on-target identity that represents the client and turns on its audiences. Combining data from our strategic planning with creativity, a distinctive brand emerges and guides all marketing efforts for powerful results.
Wanted: tools that would drive product-focused content, support selling efforts and establish KMS California as a go-to resource for stylists. dlr marketing helped KMS get some valuable HAIRTIME with its clients through a talking mailer announcing new KMS podcasts, distributor-friendly “Real Talk To-Go” toolboxes, and visual identifiers to help customers find their own, limitless Style Equation.
Maximum brand visibility, maximum kids’ delight. dlr marketing helped RMH recruit world-renowned artist Romero Britto to transform its shuttle which transports families to and from hospitals.
dlr marketing captured the who-what-where and the spirit of this arts festival… with a fresh name and memorable logo. Essential for a first-time event: crystal clear collateral materials including the artist call for entries, event program, posters and flyers distributed to hundreds of greater Baltimore locations.
"UPS units are just not exciting,” said the client. So it was up to dlr marketing to make CoastTec’s work clear and interesting. The result - fresh graphics and lively collateral material, featuring storytelling relevant and decidedly un-boring to customers and prospects nationwide.
How to capture succinctly a dizzying number of RMH Red Shoe Shuffle 5th Anniversary achievements? With an infographic that delivers the seriously impressive stats using humor to keep it all fun.
"UPS units are just not exciting,” said the client. So it was up to dlr marketing to make CoastTec’s work clear and interesting. The result - fresh graphics and lively collateral material, featuring storytelling relevant and decidedly un-boring to customers and prospects nationwide.
"UPS units are just not exciting,” said the client. So it was up to dlr marketing to make CoastTec’s work clear and interesting. The result - fresh graphics and lively collateral material, featuring storytelling relevant and decidedly un-boring to customers and prospects nationwide.
dlr marketing created Ardently Green’s two-pronged identity as a company offering home retrofits and significant earth-saving practices. Clear clean graphics and green messaging carried through all marketing…from trade shows and trucks to hang tags, yard signs and mailers, all recyclable of course.
Great concept and outcomes, Camelot Learning was all that. But its communications materials weren’t reaching full potential, so from curriculum to teacher manuals to student learning games – dlr marketing forged a persuasive, consistent identity. The upgrade ramped up respect and interest from school systems, teachers, parents and kids -- elevating Camelot Learning’s stature and sales volume to boot.
The challenge: produce thrilling creative to support multiple initiatives. One, engage customers at the salon level through customizable “Masterpieces” campaign materials. Two, engage stylists on an aspirational level, inciting them to enter the international Color Zoom Challenge through irresistible communications.
dlr marketing created Ardently Green’s two-pronged identity as a company offering home retrofits and significant earth-saving practices. Clear clean graphics and green messaging carried through all marketing…from trade shows and trucks to hang tags, yard signs and mailers, all recyclable of course.
The challenge: produce thrilling creative to support multiple initiatives. One, engage customers at the salon level through customizable “Masterpieces” campaign materials. Two, engage stylists on an aspirational level, inciting them to enter the international Color Zoom Challenge through irresistible communications.
The challenge: produce thrilling creative to support multiple initiatives. One, engage customers at the salon level through customizable “Masterpieces” campaign materials. Two, engage stylists on an aspirational level, inciting them to enter the international Color Zoom Challenge through irresistible communications.
Goldwell’s “StyleSign” launch offered the media an opportunity to see the latest hair styling trends and experiment with new products. A clever invitation provided a perfect visual identity and authentic “command” to follow the signs to this New York media spectacle.
Portfolio on Tour collateral showcased the excitement of this traveling event of hair industry experts. By successfully meshing the look of both KMS and Goldwell identities, dlr marketing ensured each brand’s followers loyally attended events from state to state.
Portfolio on Tour collateral showcased the excitement of this traveling event of hair industry experts. By successfully meshing the look of both KMS and Goldwell identities, dlr marketing ensured each brand’s followers loyally attended events from state to state.
When it comes to enrolling your kid in before-and-after school care, it’s a matter of trust. With wary parents scrutinizing every detail, Open Door’s identity had to strike the just-right balance between utmost professionalism and kid-friendly fun. Tailored graphics and tone exude reassurance: here your kids will be safe, happy and well-enriched.
When dlr marketing takes you through its well-refined process, your perfect logo crystallizes. It instantly and memorably conveys your big picture purpose. The design works well for multiple applications, from signs to websites to clothing. And your audiences, internal and external, recognize in a moment: that’s it!
Identity & Creative Development
- For dlr marketing clients, it all begins with honing an on-target identity that represents the client and turns on its audiences. Combining data from our strategic planning with creativity, a distinctive brand emerges and guides all marketing efforts for powerful results.